Harness the Power of Location Insights

Unlock the potential of our anonymised mobile location data. Qrious provides valuable insights into population density and movement patterns. This helps strategic outcomes including helping you make data-driven decisions with confidence.

Reshape tomorrow with the hidden power of data and AI

Qrious is your trusted partner for data, analytics, AI and customer engagement.

How we help

Gain a Competitive Edge with Detailed Analytics

Our comprehensive dataset provides detailed insights into population density and movement patterns, enabling businesses to optimise resource allocation, enhance operational efficiency, and respond effectively to events. Leverage this rich data to gain a competitive edge and make informed decisions with confidence.

Driving Value with Anonymised Mobile Location Data

Our dataset, derived from over 2.5 million mobile connections, covers 98% of the areas where New Zealanders work and play. We ensure your privacy by anonymising and aggregating approximate geolocation data to maintain privacy. Managed by Qrious, this dataset supports a wide range of projects, from providing valuable insights for the tourism industry to analysing population density for public sector agencies. The possibilities are endless, and our mission is to deliver meaningful insights using this anonymised and aggregated data.

2.5m+

Mobile connections across New Zealand contribute to this rich dataset.

98%

New Zealanders are reached where they work and play, offering a rich dataset for accurate analysis.

5yrs

Of historical data for comprehensive trend analysis.

How it works

Qrious collect and anonymise millions of trilaterised device locations to an approximate area.

We process and aggregate the raw data into curated datasets on population density and movement.

These datasets are then provided to authorised analysts and organisations to find next generation insights and value.

Use Cases

Public Health

Movement Patterns

Identify how different groups journey through regions over different times of the day every day all year long. For example, epidemiologists could use this data to track the spread of disease by analysing movement patterns, enabling more targeted interventions and containment strategies.

Tourism and Travel

Capacity Planning

Analysing the physical presence at specific locations. Observe hourly trends to understand how occupied physical locations are throughout the day. For example, tourism operators use the dataset to understand visitation counts in their region. This provides visibility over the potential demand for their services, and in response, they can allocate resources to adequately respond.

Emergency Services

Situational Analysis

Understand the immediate presence in a region to quickly identify the impact of an event. The data can be provided rapidly to minimise latency and maximise value. For example, in disaster response, emergency services can use this information to quickly identify key areas of activity to maximise the effectiveness of their response.

Local Urban Planning

Community Development and Resource Allocation

Our anonymised data aids local governments in understanding community dynamics, facilitating effective resource allocation and infrastructure development. By analysing movement patterns, councils can identify high-traffic areas, plan new facilities, and improve public services.

For example, councils can use this information to understand how investment decisions have or will impact visitation to their region.

Unlock the Power of Our Anonymised Mobile Location Data with Snowflake

Harness the potential of our anonymised mobile location data, enhanced by Snowflake's advanced data cloud capabilities.

Effortless Data Distribution

Our anonymised dataset integrates seamlessly with Snowflake, enabling secure and straightforward sharing, making data distribution more efficient and user-friendly.

Rapid Deployment

Access our anonymised mobile location data within minutes using Snowflake’s rapid data sharing capability. This ensures you can start deriving valuable insights without delay.

Scalable and High-Performance

Snowflake’s architecture allows you to efficiently handle our comprehensive dataset, offering scalable solutions and high-performance processing tailored to your analytical needs.

Robust Data Protection

With Snowflake, our anonymised data set is secured with industry-leading protection, ensuring compliance with the highest data security standards.

We know where AI adds real value

At Qrious, we've been at the forefront of AI for a long time. Our bespoke game plans and enterprise solutions enable our customers to implement AI-driven business strategies that deliver tangible results.

Navigating the rapidly evolving AI landscape

We understand the hurdles businesses face in adopting AI technologies and the profound impact these innovations are having across industries. As AI fundamentally changes how we operate, our insights and strategies are designed to help you effectively integrate AI, driving innovation and delivering measurable impact.

Featured Insights

AI is significantly boosting productivity and customer service in banking. (Fintech Singapore).

IMF explores AI's transformative impact on finance, highlighting both opportunities and associated risks.

Deloitte Banking Top 10 Trends for 2024

Get ready to discover all the exciting ways artificial intelligence is transforming the banking industry.

AI capability made simple

Modern AI technologies are based on three kinds of tools

Tools that recognise patterns.

Classification AI allows you to recognise and sort information at scale — from a database, or from video, audio or text inputs.

Tools that predict the next sequence in a pattern.

With enough data to establish sequences and patterns, Predictive AI can accurately determine what happens next.

Tools that create the next sequence in a pattern.

When a system knows what the next thing should look like, it can create that for itself.

Our AI adoption process

We help you set your strategic horizon and build a capabilities roadmap, planning how and when your AI integration will happen. Our experts work with your team to pave the way for the technology shifts.

We work closely with you to identify the strategically aligned uses case for AI within your organisation. We find ways to augment or replace current processes, or introduce new ones.

We partner with you to get you up and running with enterprise level AI tools and solutions developed by us or our technology partners. We also up-skill your people and provide ongoing support.

Empower Decisions with Location-Based Insights

Our comprehensive dataset provides detailed insights into movement patterns, capacity planning, and situational analysis, enabling businesses to optimise resource allocation, enhance operational efficiency, and respond effectively to events. Leverage this rich data to gain a competitive edge and make informed decisions with confidence.

Empower Decisions with Location-Based Insights

Empower Decisions with Location-Based Insights

tourism EXAMPLE

Visitor Trends in the Coromandel: A Practical Example

To illustrate the value of our dataset, consider the Coromandel region. We analysed daily visitation patterns from May to August 2023 to understand winter visitation trends.

Objective: Understand winter visitation patterns for Coromandel town.

Location: Coromandel

Time Interval: Daily View

Reporting Period: May-August 2023

Metrics: Local, international, visitor, and unknown categories.

Example Data for 25 May 2023:

Local Visitors: 6,037
International Visitors: 934
Total Visitors: 8,371
Unknown: 13

Use the data to observe daily trends and understand visitor patterns. These insights help tourism operators allocate resources effectively and plan for peak seasons.

Consulting Services for Custom Solutions

Expert Guidance and Tailored Solutions

Enhance the value of our anonymised mobile location data with our optional consulting services. Whether you need data analysis, custom solution development, or implementation support, we're here to help. We work closely with you to develop bespoke use cases and ensure seamless integration, empowering you to make informed, data-driven decisions with confidence.

Our Commitment to Your Privacy

At Qrious, part of the Spark Business Group, we understand the importance of privacy in today’s digital world. We are dedicated to protecting your personal information while helping New Zealand businesses leverage the best of technology.

The location data is anonymised and aggregated, ensuring it cannot be used to identify individuals.

We comply with the Privacy Act 2020, maintaining the highest standards in data protection. At Qrious, we have our own Privacy Policy and, as part of the Spark Business Group, we also adhere to the Spark Privacy Policy, ensuring comprehensive care in managing your personal information.

Exploring possible

Exploring the Power of Possible?

Data and AI opens new doors for bold organisations. Qrious can help you unlock the power of possible, innovating and redefining what you do to deliver new, powerful measures of success.

Learn more

We're transformation experts

We partner with bold organisations ready to embrace a data-driven future.

The University of Auckland

Cloud smarts turbocharge data delivery

Education

NZQA

NZQA moves to the cloud on its intelligence-led journey.

Education

Apex New Zealand

Transforming mission critical data processing for Apex NZ

Finance

Ingenum

Harnessing the power of AI to combat disease outbreaks in livestock.

EnviroNZ

Using AI and 5G to prevent workplace accidents in real-time.

Environmental

Zespri

Zespri picking kiwifruit at the best time thanks to the power of data.

Agriculture

Technology moves fast. We keep a close eye on the opportunities
and challenges, to keep you informed.

Databricks Data And Ai Summit 2024

Harness Databricks' Latest Releases from Data + AI Summit 2024

Bi To Ai

BI to AI: The Next Frontier

AI & Machine Learning

5 Things You Need To Know As A Leader To Be Ready For Ai

5 Things You Need to Know as a Leader to Be Ready for AI

Modernising Data Management

Navigating the Shift from Legacy Warehousing to Advanced Data Platforms

Qrious Celebrates 10 Years

Qrious celebrates 10 years of data-driven innovation

News

Decade of Data Innovation With Martin

“There from day dot…” Martin Norgrove reflects on 10 years of innovation

We partner with the best in tech

Qrious works closely with the world’s best technology vendors in data, analytics, AI and marketing automation.

AI outcomes in action

We partner with bold organisations ready to make impactful, measurable use of AI.

We’re in it together

Together, we represent unmatched capability to help your organisation grow faster, drive efficiency, and create positive change. Spark Business Group - in it together with New Zealand.