Marketing in New Zealand is changing.

In 2019 our leading marketers face a challenging environment, with profit and revenue harder than ever to find. Increasingly a smaller group of companies are taking a larger slice of the pie, leaving the majority of organisations in their wake.

By delving deeper into the habits of marketers that are part of growing organisations, we uncovered a clear path to success.

In this report you'll discover:

	The habits of companies experiencing growth Successful companies are taking a longer view, understanding that retention and loyalty is key.
	The drive behind the increased commitment to CX Marketing is stepping up to own the customer experience to create the personalised experiences customers demand.
	The role technology is playing in these changes Technology is generating more data than ever, empowering marketers and redefining skill sets.